Cyclops Club is a video production and post-production studio based on the east coast of the US. They had already done the work of designing the logo and picking their main headline font and trusted me to build out the brand bible and rules, including color palette, general look and feel, social media templates, and assets that could be used on the web, in digital design, and elsewhere.
Cyclops Club wanted a focus on the tools of creation for their branding, i.e. print marks, references to editing software, and bezier/pen handles to start, so I utilized printer's marks in the brand bible design to keep it coherent.
I thoughtfully crafted a library of icons and assets that the brand could utilize for their future social posts and branding endeavors based on printer's marks, pen handles, shapes, frames, grids, color keys, and other software iconography.
To cap the guide off, I utilized the brand rules that I had just written to craft example social posts as templates and inspiration for the brand to use moving forward, as well as outlining a few simple photo treatments they could use to maintain a visual language across their channels of influence.
