Chickadee Tea - Branding Project
Chickadee Tea was a brand born out of my desire to show a bit more range in my portfolio while exploring both bottom-up branding and packaging. The project is ongoing and I am currently working on it while livestreaming on Twitch. https://www.twitch.tv/kaciemariedesign
I kept the target market in mind while designing this brand, which to me was a person interested in quality tea ingredients, most likely buying from a more upscale grocery store or directly from the tea's website. I made the logo with the idea that the colors for the circle and the underline could be swapped out based on the packaging or surface they needed to be on.
For the tea varieties, I hand-lettered the title and did some simple but eye-catching vector illustration to add depth to the bags. I also designed a caffeine level system based on tea bag tags so that consumers could immediately see how much caffeine was in each variety.
This was the original hand-lettering for the titles and also notes on the varieties. I did this on my iPad Pro in Procreate and then transferred them in to Illustrator and did an Image Trace with the highest paths available to maintain the texture of the original lettering.
The font for the Chickadee Tea logo is Lumiera by 24Design Studios https://creativemarket.com/holis.mjd/4039555-Lumiera-Font-Duo-Discount-50#fullscreen used under a free personal license from Creative Market.
